vintage catalog fruitcake

1942 Sears Catalog – Christmas Fruitcake

Tis the season for a new batch of classic department store Christmas catalog time travel! And today, I bring you that classic Christmas cliche, in all of it’s kitschy glory: The Christmas Fruitcake. These images are culled primarily from Sears Catalogs, from 1937 to 1988. The catalog fruitcake is a perennial favorite, though I don’t recall if I’ve ever once tried a slice. Given that it’s reputation precedes it due to negative reinforcement from movies, tv shows, comics and general vibes from other humans, I’ve always shurgged it off. Yet, there’s nothing about the ingredients of the standard fruitcake that really offends me. I like cake. I like candied fruit. I like nuts (within reason). I like Christmas. What is there for me to dislike? Maybe this year, I’ll give fruitcake a try. Until then, enjoy these colorful representations of that classic seasonal doorstop. Click any image to enlarge to the full page catalog ad.
Oh, and don’t forget to head over to where I found these fantastic images. If you’re into 20th century advertising design, department store history or just enjoy looking at the Christmas catalogs from your childhood, this is an amazing website!
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Delta Dreamflight Press Kit

The cover of the Delta Dreamflight press kit, 1989.

Delta Dreamflight was a ride at Walt Disney World in Orlando, Florida. Opened in 1989, it replaced one of my favorite rides as a kid, If You Had Wings, which was sponsored by Eastern Airlines. When Eastern dropped their sponsorship, Delta stepped in and became the official airline of Walt Disney World. This media package was released during the opening festivities and contains promotional materials, Delta collateral and a photo. I’ve scanned some of the more interesting material. Click to enlarge.
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rockefeller center in 1939
This is a collection of all the pages from a 1939 booklet, “The Story of Rockefeller Center”. It’s a tourist guide coinciding with the 1939 New York World’s Fair, and it covers the development, design and attractions of the building. In 1939, Rockefeller Center was only about nine years old, but it had gained a reputation as a cultural hot spot in New York City. The source of many of NBC’s radio broadcasts and home of the Radio City Music Hall, the building was known to millions of Americans. This booklet is an interesting time capsule.
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