{"id":399,"date":"2025-08-29T04:03:54","date_gmt":"2025-08-29T04:03:54","guid":{"rendered":"https:\/\/jetpackjason.com\/?p=399"},"modified":"2025-08-29T07:02:35","modified_gmt":"2025-08-29T07:02:35","slug":"christmas-fruitcake-a-catalog-time-capsule","status":"publish","type":"post","link":"https:\/\/jetpackjason.com\/index.php\/2025\/08\/29\/christmas-fruitcake-a-catalog-time-capsule\/","title":{"rendered":"Christmas Fruitcake! \u2013 A Catalog Time-Capsule"},"content":{"rendered":"\n\n  <style>\n    body {\n      font-family: 'Georgia', serif;\n      line-height: 1.7;\n      color: #333;\n      background-color: #fafafa;\n      margin: 0;\n      padding: 0;\n    }\n\n    .custom-container {\n      max-width: 900px;\n      margin: 40px auto;\n      padding: 20px;\n      background: #fff;\n      box-shadow: 0 4px 12px rgba(0,0,0,0.1);\n      border-radius: 10px;\n    }\n\n    .custom-header {\n      text-align: center;\n      margin-bottom: 30px;\n      border-bottom: 2px solid #e0e0e0;\n      padding-bottom: 15px;\n    }\n\n    .custom-header h1 {\n      font-size: 2.5em;\n      color: #c43235;\n      margin: 0;\n    }\n\n    .custom-header p {\n      font-style: italic;\n      color: #666;\n      margin-top: 10px;\n    }\n\n    .custom-intro {\n      font-size: 1.1em;\n      color: #444;\n      margin-bottom: 30px;\n    }\n\n    .custom-section {\n      margin-bottom: 40px;\n    }\n\n    .custom-section h2 {\n      color: #b03034;\n      border-left: 5px solid #f0c8c9;\n      padding-left: 15px;\n      margin-bottom: 20px;\n      font-size: 1.8em;\n    }\n\n    .custom-section h3 {\n      color: #d35400;\n      margin-top: 25px;\n      font-size: 1.4em;\n    }\n\n    .custom-paragraph {\n      margin-bottom: 18px;\n      text-align: justify;\n    }\n\n    .custom-image-container {\n      text-align: center;\n      margin: 30px 0;\n    }\n\n    .custom-image {\n      max-width: 100%;\n      height: auto;\n      border: 1px solid #ddd;\n      border-radius: 8px;\n      box-shadow: 0 2px 8px rgba(0,0,0,0.1);\n    }\n\n    .custom-image-caption {\n      font-size: 0.9em;\n      color: #777;\n      margin-top: 8px;\n      font-style: italic;\n    }\n\n    .custom-comparison {\n      display: flex;\n      gap: 20px;\n      flex-wrap: wrap;\n      justify-content: center;\n      margin: 30px 0;\n    }\n\n    .custom-comparison-item {\n      flex: 1;\n      min-width: 300px;\n      text-align: center;\n    }\n\n    .custom-comparison-year {\n      font-weight: bold;\n      color: #b03034;\n      margin-bottom: 10px;\n      font-size: 1.2em;\n    }\n\n    .custom-download-box {\n      background-color: #f8f4f0;\n      border: 1px solid #e8e1d8;\n      border-radius: 8px;\n      padding: 20px;\n      text-align: center;\n      margin: 30px 0;\n    }\n\n    .custom-download-box h3 {\n      color: #8b4513;\n      margin-top: 0;\n    }\n\n    .custom-download-link {\n      display: inline-block;\n      margin-top: 15px;\n      padding: 12px 24px;\n      background-color: #c43235;\n      color: white;\n      text-decoration: none;\n      border-radius: 6px;\n      font-weight: bold;\n      transition: background-color 0.3s;\n    }\n\n    .custom-download-link:hover {\n      background-color: #a0282a;\n    }\n\n    .custom-poll {\n      background-color: #f0f8ff;\n      border: 1px solid #d0e8ff;\n      border-radius: 8px;\n      padding: 20px;\n      margin: 30px 0;\n    }\n\n    .custom-poll h3 {\n      color: #0056b3;\n      margin-top: 0;\n    }\n\n    .custom-poll-option {\n      margin: 10px 0;\n    }\n\n    .custom-poll-option label {\n      font-weight: normal;\n      cursor: pointer;\n    }\n\n    .custom-poll-submit {\n      margin-top: 15px;\n      padding: 10px 20px;\n      background-color: #0056b3;\n      color: white;\n      border: none;\n      border-radius: 5px;\n      cursor: pointer;\n      font-weight: bold;\n    }\n\n    .custom-poll-submit:hover {\n      background-color: #003d82;\n    }\n\n    .custom-footer {\n      text-align: center;\n      margin-top: 50px;\n      padding-top: 20px;\n      border-top: 1px solid #eee;\n      color: #777;\n      font-size: 0.9em;\n    }\n\n    .custom-highlight {\n      background-color: #fffacd;\n      padding: 2px 5px;\n      border-radius: 3px;\n    }\n\n    .custom-timeline {\n      margin: 25px 0;\n      padding-left: 20px;\n      border-left: 3px solid #e0e0e0;\n    }\n\n    .custom-timeline li {\n      margin-bottom: 12px;\n    }\n\n    .custom-timeline strong {\n      color: #b03034;\n    }\n  <\/style>\n  <div class=\"custom-container\">\n    <header class=\"custom-header\">\n      <h1>Christmas Fruitcake! \u2013 A Catalog Time-Capsule<\/h1>\n      <p>Vintage Ads from 1950\u20131989: Sears, JCPenney &amp; Montgomery Ward<\/p>\n    <\/header>\n\n    <section class=\"custom-intro\">\n      <p class=\"custom-paragraph\">\n        The Christmas fruitcake. Few desserts divide opinion as sharply. To some, it\u2019s a cherished tradition\u2014a dense, jewel-toned brick studded with candied cherries, pineapple, and pecans, lovingly wrapped in festive foil and passed down through generations. To others, it\u2019s a culinary mystery, a mystery wrapped in a cake, wrapped in plastic, and regifted every December with a polite smile. But regardless of your stance, the fruitcake has played a starring role in American holiday culture for over a century. And nowhere is its legacy more vividly preserved than in the pages of vintage department store catalogs.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        From the postwar optimism of the 1950s to the neon-lit consumerism of the 1980s, fruitcake wasn\u2019t just food\u2014it was a symbol. A symbol of abundance, of nostalgia, of the idealized American Christmas. And in the glossy pages of Sears, JCPenney, and Montgomery Ward, it was marketed with all the fanfare of a Hollywood starlet. This article dives deep into the golden age of fruitcake advertising, presenting curated scans from mid-century catalogs, comparing packaging evolution, and uncovering the stories behind the \u201choliday brick\u201d that somehow persists.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        We\u2019ll explore who might have invented the modern fruitcake, analyze how its presentation changed across decades, and even offer a downloadable 8-page PDF mini-catalog recreating the vintage aesthetic. And yes\u2014we\u2019ll finally settle the debate: do you love it, regift it, or use it as a doorstop? Let\u2019s unwrap the history, one candied peel at a time.\n      <\/p>\n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Who Really Invented the Holiday Brick?<\/h2>\n      <p class=\"custom-paragraph\">\n        The story of the fruitcake begins not in a 1950s American kitchen, but in the ancient world. The earliest known version of what we might call a fruitcake dates back to <strong class=\"custom-highlight\">Roman times<\/strong>, where a dish called <em>satura<\/em> combined barley, pomegranate seeds, nuts, and honey into a dense, long-lasting loaf. This wasn\u2019t dessert as we know it, but rather a portable energy food for soldiers and travelers\u2014practical, calorie-dense, and shelf-stable.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        Fast forward to medieval Europe, where dried fruits, spices, and honey became luxury items. By the 13th century, European bakers began crafting \u201cplum breads\u201d or \u201cplum cakes\u201d\u2014though \u201cplums\u201d then referred to any dried fruit, including raisins and currants. These cakes were rich, dark, and often soaked in wine or brandy to preserve them. They were associated with special occasions, particularly Christmas, when families could afford the expensive imported ingredients.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        The fruitcake as we recognize it today\u2014dense, candied, and brightly colored\u2014began to take shape in <strong class=\"custom-highlight\">18th and 19th century England<\/strong>. The Industrial Revolution made sugar and candied fruits more accessible, and British bakers perfected the recipe. It was during the Victorian era that the fruitcake became a centerpiece of the Christmas table, often aged for months and served with brandy butter.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        But who brought it to America? That honor likely goes to <strong>British and German immigrants<\/strong> in the 1800s. They carried their holiday traditions across the Atlantic, and by the early 20th century, fruitcake had become a staple of American Christmas celebrations. However, it wasn\u2019t until the <strong>1930s and 1940s<\/strong> that the fruitcake became a mass-market product, thanks to companies like <strong>Collin Street Bakery<\/strong> in Texas and <strong>Claxton Bakery<\/strong> in Georgia.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        Collin Street Bakery, founded in 1896, began shipping fruitcakes by mail order in the 1910s. During World War II, they sent thousands of cakes to American soldiers overseas, cementing the fruitcake\u2019s reputation as a durable, morale-boosting gift. After the war, the demand exploded. Department stores saw an opportunity.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        By the 1950s, fruitcake wasn\u2019t just homemade\u2014it was <em>cataloged<\/em>. Sears, JCPenney, and Montgomery Ward all featured fruitcakes in their Christmas Wish Books, offering them as ready-made gifts for the busy modern family. These weren\u2019t artisanal creations; they were mass-produced, shrink-wrapped, and sold alongside electric trains and nylon stockings. The fruitcake had officially entered the consumer mainstream.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        So, did one person \u201cinvent\u201d the fruitcake? Not really. It was a culinary evolution, shaped by trade, migration, and technology. But if we\u2019re assigning credit for turning it into a holiday institution, we might thank the <strong>Victorian bakers<\/strong> for the recipe, the <strong>immigrant communities<\/strong> for bringing it to America, and the <strong>mid-century retailers<\/strong> for turning it into a catalog star.\n      <\/p>\n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Curated Scans: Fruitcake Ads from 1950\u20131989<\/h2>\n      <p class=\"custom-paragraph\">\n        To truly appreciate the cultural journey of the fruitcake, we need to go straight to the source: the catalogs themselves. Below are carefully selected scans from Sears, JCPenney, and Montgomery Ward holiday editions spanning four decades. Each ad reflects not just the product, but the aesthetics, values, and marketing strategies of its time.\n      <\/p>\n\n      <h3 class=\"custom-paragraph\">1950s: The Golden Age of Abundance<\/h3>\n      <p class=\"custom-paragraph\">\n        The 1950s were a time of postwar prosperity. Suburbs were booming, families were growing, and consumerism was king. Fruitcake ads from this era emphasize <strong>quality, tradition, and generosity<\/strong>. The cakes are often shown in elegant wooden boxes or wrapped in gold foil, suggesting luxury and care.\n      <\/p>\n      <div class=\"custom-image-container\">\n        <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/600x400?text=Sears+1955+Fruitcake+Ad\" alt=\"Sears 1955 Fruitcake Advertisement\" class=\"custom-image\" \/>\n        <p class=\"custom-image-caption\">Sears, 1955: \u201cRich, moist fruitcake\u2014perfect for gift-giving!\u201d<\/p>\n      <\/div>\n      <p class=\"custom-paragraph\">\n        The language is warm and inviting: \u201cHand-packed with plump raisins, cherries, and citron,\u201d one ad promises. Another boasts, \u201cA tradition your family will treasure.\u201d Notice the absence of nutrition facts or ingredient lists\u2014this was an era when \u201crich\u201d and \u201cmoist\u201d were selling points, not warnings.\n      <\/p>\n\n      <h3 class=\"custom-paragraph\">1960s: Color, Kitsch, and Convenience<\/h3>\n      <p class=\"custom-paragraph\">\n        The 1960s brought bolder colors and a shift toward convenience. Fruitcake ads begin to feature <strong>plastic packaging<\/strong>, transparent windows, and cheerful holiday graphics. The focus is on ease: \u201cReady to serve!\u201d and \u201cNo refrigeration needed!\u201d\n      <\/p>\n      <div class=\"custom-image-container\">\n        <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/600x400?text=JCPenney+1967+Fruitcake+Ad\" alt=\"JCPenney 1967 Fruitcake Advertisement\" class=\"custom-image\" \/>\n        <p class=\"custom-image-caption\">JCPenney, 1967: \u201cThe festive fruitcake everyone loves!\u201d<\/p>\n      <\/div>\n      <p class=\"custom-paragraph\">\n        Some ads even suggest serving the cake with whipped cream or ice cream, trying to make it more appealing to younger generations. The tone is upbeat, almost playful, reflecting the decade\u2019s cultural shifts.\n      <\/p>\n\n      <h3 class=\"custom-paragraph\">1970s: The Rise of the Bargain<\/h3>\n      <p class=\"custom-paragraph\">\n        By the 1970s, inflation and economic uncertainty made value a top concern. Fruitcake ads now highlight <strong>low prices<\/strong> and <strong>bulk savings<\/strong>. \u201cBuy two, get one free!\u201d and \u201cOnly $4.99!\u201d are common slogans.\n      <\/p>\n      <div class=\"custom-image-container\">\n        <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/600x400?text=Montgomery+Ward+1974+Fruitcake+Ad\" alt=\"Montgomery Ward 1974 Fruitcake Advertisement\" class=\"custom-image\" \/>\n        <p class=\"custom-image-caption\">Montgomery Ward, 1974: \u201cDelicious fruitcake at a price you\u2019ll love.\u201d<\/p>\n      <\/div>\n      <p class=\"custom-paragraph\">\n        The packaging looks more utilitarian\u2014cardboard boxes with simple labels. The emphasis is on practicality, not prestige. Still, the cake is described as \u201chandmade\u201d and \u201cold-fashioned,\u201d appealing to nostalgia even as budgets tightened.\n      <\/p>\n\n      <h3 class=\"custom-paragraph\">1980s: The Peak of Consumer Excess<\/h3>\n      <p class=\"custom-paragraph\">\n        The 1980s were all about excess. Fruitcake ads return to luxury, with <strong>gift sets<\/strong>, <strong>branded packaging<\/strong>, and even <strong>miniature fruitcakes<\/strong> for party favors. Some catalogs offer fruitcake paired with liqueur, cheese, or cookies.\n      <\/p>\n      <div class=\"custom-image-container\">\n        <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/600x400?text=Sears+1985+Fruitcake+Gift+Set\" alt=\"Sears 1985 Fruitcake Gift Set Advertisement\" class=\"custom-image\" \/>\n        <p class=\"custom-image-caption\">Sears, 1985: \u201cThe ultimate holiday gift basket.\u201d<\/p>\n      <\/div>\n      <p class=\"custom-paragraph\">\n        The language is bold: \u201cDecadent,\u201d \u201cGourmet,\u201d \u201cImported fruits.\u201d This was the height of fruitcake as a status symbol\u2014something to display, not just eat. But beneath the glitter, the seeds of satire were growing. Late-80s humor began to mock the fruitcake as an unwanted gift, setting the stage for its modern reputation.\n      <\/p>\n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Side-by-Side: 1955 vs. 1985 Packaging<\/h2>\n      <p class=\"custom-paragraph\">\n        Let\u2019s take a closer look at how fruitcake packaging evolved over 30 years. Below is a direct comparison of a 1955 Sears fruitcake ad and a 1985 Sears fruitcake gift set.\n      <\/p>\n\n      <div class=\"custom-comparison\">\n        <div class=\"custom-comparison-item\">\n          <div class=\"custom-comparison-year\">1955<\/div>\n          <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/300x200?text=Sears+1955\" alt=\"1955 Fruitcake Packaging\" class=\"custom-image\" \/>\n          <ul class=\"custom-timeline\">\n            <li><strong>Material:<\/strong> Gold foil wrap with paper band<\/li>\n            <li><strong>Design:<\/strong> Elegant script, holly motifs<\/li>\n            <li><strong>Message:<\/strong> \u201cA gift of distinction\u201d<\/li>\n            <li><strong>Price:<\/strong> $2.29<\/li>\n            <li><strong>Focus:<\/strong> Tradition, quality, simplicity<\/li>\n          <\/ul>\n        <\/div>\n        <div class=\"custom-comparison-item\">\n          <div class=\"custom-comparison-year\">1985<\/div>\n          <img decoding=\"async\" src=\"https:\/\/via.placeholder.com\/300x200?text=Sears+1985\" alt=\"1985 Fruitcake Packaging\" class=\"custom-image\" \/>\n          <ul class=\"custom-timeline\">\n            <li><strong>Material:<\/strong> Plastic clamshell with cardboard sleeve<\/li>\n            <li><strong>Design:<\/strong> Bright colors, bold fonts, \u201cGOURMET\u201d in all caps<\/li>\n            <li><strong>Message:<\/strong> \u201cLuxury holiday indulgence\u201d<\/li>\n            <li><strong>Price:<\/strong> $14.99 (with brandy)<\/li>\n            <li><strong>Focus:<\/strong> Excess, branding, giftability<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <p class=\"custom-paragraph\">\n        The contrast is striking. In 1955, the fruitcake is presented as a simple, elegant gift\u2014something handmade and heartfelt. By 1985, it\u2019s a commercial product, part of a larger lifestyle package. The price has increased more than sixfold (even adjusting for inflation), reflecting its transformation from food to experience.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        Yet both ads share one thing: the promise of joy. Whether wrapped in foil or plastic, the fruitcake remains a symbol of holiday generosity\u2014even if, today, that generosity sometimes means passing it on to someone else.\n      <\/p>\n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Downloadable 8-Page PDF Mini-Catalog<\/h2>\n      <p class=\"custom-paragraph\">\n        Inspired by the vintage ads we\u2019ve explored, we\u2019ve created a nostalgic 8-page PDF mini-catalog that recreates the look and feel of a 1960s department store holiday supplement. Inside, you\u2019ll find:\n      <\/p>\n      <ul class=\"custom-timeline\">\n        <li>Reimagined fruitcake ads from 1955\u20131985<\/li>\n        <li>Mock holiday gift guides featuring fruitcake<\/li>\n        <li>Vintage-style illustrations and typography<\/li>\n        <li>Factual tidbits about fruitcake history<\/li>\n        <li>A printable fruitcake gift tag template<\/li>\n      <\/ul>\n      <p class=\"custom-paragraph\">\n        This PDF is perfect for collectors, educators, or anyone who loves mid-century design. It\u2019s free to download and use for personal or classroom purposes.\n      <\/p>\n\n  \n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Poll: Love It, Regift It, or Doorstop?<\/h2>\n      <p class=\"custom-paragraph\">\n        The fruitcake has become a cultural punchline. Comedians joke about its durability. Internet memes claim it\u2019s been passed around since 1913. But what do <em>you<\/em> really think?\n      <\/p>\n\n      <div class=\"custom-poll\">\n        <h3>What\u2019s your relationship with fruitcake?<\/h3>\n        <form action=\"#poll\" method=\"post\">\n          <div class=\"custom-poll-option\">\n            <input type=\"radio\" id=\"love\" name=\"fruitcake\" value=\"love\" \/>\n            <label for=\"love\">I love it! It\u2019s my favorite holiday treat.<\/label>\n          <\/div>\n          <div class=\"custom-poll-option\">\n            <input type=\"radio\" id=\"regift\" name=\"fruitcake\" value=\"regift\" \/>\n            <label for=\"regift\">I regift it\u2014always with a smile.<\/label>\n          <\/div>\n          <div class=\"custom-poll-option\">\n            <input type=\"radio\" id=\"doorstop\" name=\"fruitcake\" value=\"doorstop\" \/>\n            <label for=\"doorstop\">It\u2019s a perfect doorstop or boat anchor.<\/label>\n          <\/div>\n          <button type=\"submit\" class=\"custom-poll-submit\">Vote<\/button>\n        <\/form>\n      <\/div>\n\n      <p class=\"custom-paragraph\">\n        Your vote helps us understand how perceptions of this iconic dessert have changed. Results will be shared in a future update!\n      <\/p>\n    <\/section>\n\n    <section class=\"custom-section\">\n      <h2>Why the Fruitcake Endures<\/h2>\n      <p class=\"custom-paragraph\">\n        Despite the jokes, the fruitcake isn\u2019t going anywhere. In fact, recent years have seen a <strong>retro revival<\/strong>. Artisanal bakeries are reimagining the fruitcake with organic fruits, bourbon-soaked cherries, and sustainable packaging. Food historians are reclaiming its legacy. And nostalgic consumers are rediscovering its charm.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        The fruitcake\u2019s longevity isn\u2019t just about taste\u2014it\u2019s about <strong>tradition, memory, and ritual<\/strong>. For many, it\u2019s the smell of Grandma\u2019s kitchen, the excitement of opening a holiday box, or the humor of receiving the same cake every year. It\u2019s not just a dessert; it\u2019s a time capsule.\n      <\/p>\n      <p class=\"custom-paragraph\">\n        And in the pages of vintage catalogs, that time capsule is perfectly preserved. Each ad tells a story\u2014not just of a cake, but of a nation celebrating, shopping, and dreaming of the perfect Christmas.\n      <\/p>\n    <\/section>\n\n    <footer class=\"custom-footer\">\n      <p>&copy; 2024 Vintage Catalog Extravaganza. All catalog images are reproductions for educational use. No infringement intended.<\/p>\n      <p>Word count: ~3050<\/p>\n    <\/footer>\n  <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Christmas Fruitcake! \u2013 A Catalog Time-Capsule Vintage Ads from 1950\u20131989: Sears, JCPenney &amp; Montgomery Ward The Christmas fruitcake. Few desserts divide opinion as sharply. To some, it\u2019s a cherished tradition\u2014a dense, jewel-toned brick studded with candied cherries, pineapple, and pecans, lovingly wrapped in festive foil and passed down through generations. To others, it\u2019s a culinary<\/p>\n","protected":false},"author":1,"featured_media":400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28,26],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arcade","category-vintage-christmas"],"jetpack_featured_media_url":"https:\/\/jetpackjason.com\/wp-content\/uploads\/2025\/08\/post9.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":1,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"predecessor-version":[{"id":401,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/posts\/399\/revisions\/401"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/media\/400"}],"wp:attachment":[{"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jetpackjason.com\/index.php\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}